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Why Facebook Advertisement Works

About eight years ago (November 6, 2006), Facebook launched their advertising program. It’s essentially a PPC, Pay Per Click, program. However, it offers a number of features and benefits that other PPC programs don’t. Here’s why Facebook advertisement works:

#1 Facebook is in millions of homes around the world. In fact, it has more than 500 million active users. When you create a Facebook ad, you have direct access to those 500 million users.

#2 Facebook allows you to narrow your ads to be seen by more specific demographic. For example, you can specify your prospects’ age, sex, location and interest.

#3 Facebook ads are delivered directly to your target audience. The advertisements show up on their profile pages. This is a much more focused method of advertising. Other ad programs don’t guarantee this degree of attention from prospects.

#4 There’s less competition on Facebook than other PPC services. This means you pay less per click than you might with another program - Google AdSense for example.

#5 You can advertise your website, blog or your Facebook fan page with a Facebook ad.

#6 People can “Like” your advertisements. This helps you generate attention for your advertisement. The more people who like your ad, the more attention - and clicks - it receives.

#7 Facebook provides a wealth of data. Like many other PPC programs, Facebook provides you with the ability to test and track your ad’s success. This gives you the power to get the most return on investment from your advertisements.

Facebook advertisements offer the most targeted options found anywhere. Business owners can create user-specific campaigns to drive traffic to their landing page, sales page, opt-in form, blog or even their Facebook fan page.

For example, with Facebook you can create one separate ad for single men, married men, and divorced men. You can then further segment them by age. For example, single men aged 30-40. Each advertisement you create can be designed to speak to this person specifically. Your choice of keywords, your headline and your call to action can all be written to target your audience.

Facebook advertising offers one of the lowest cost PPC options on the market. Combined with the ability to target a specific demographic, you can really maximize your ad’s effectiveness. If you use PPC in your marketing strategy, consider trying Facebook’s advertising program.


Facebook Ads

You would have to be living under a rock if you don’t know about popular social networking sites like Facebook. With its popularity, why not use it as a marketing tool? Here is the lowdown on Facebook ads and why they work.

If you haven’t been on Facebook then check it out. People have found relatives, old college friends and high school chums through the network on Facebook. You can create pages to be set up as a fan page for you, a forum-type page or some other idea you have in mind. What you want is to get your friends interested and then they can subscribe and interest their friends.

When you sign up for a Facebook account there are many different points of information that you can provide. All of these searching tools are up for grabs with your Facebook ads. Best of all, the traffic is already there. Millions of people flock to social networks. What you need to do is get their attention.

Here are a few steps to getting a Facebook ad going. First, create a page. You have to have a website promotion page, a fan page or something else that is owned by you. People can come and visit and learn things about your site.

You need an ad that says what you want and need to say. Keywords are important here but not the only consideration. Choose titles that are short and to the point. Use powerful and upbeat wording for the ads.

Here is the really fun part. You get to choose where you want the ads distributed. With Google ads, you can use relevant keywords to determine which search engine pages your ads appear on. With Facebook, you have many more variables based on information that is gathered by the site.

You can get as specific as you want with these ads for maximum target ability. Not just demographics or gender is considered, but relationship status, likes and dislikes. These ads will appear on pages that are relevant to your niche ads. Your ads will also appear on your page for your fans and their friends to see also.

Now, on to the price. How much you pay depends on what type of ad program you want. If you are paying per click, then you can evaluate how much business you are doing in relation to the amount you are paying for advertising.

You may not want to spend too much until you see how well your ads are doing. You will definitely get more visibility in a place where everyone congregates.

If you’ve tried Google, give Facebook ads a try. You might be surprised at the results. They can make your advertising dollars work smarter and not harder for you.





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